PI Events App - Press Kit
Everything journalists need to cover the app. Logos, screenshots, demo GIFs, ready-to-use quotes and direct contact.
The pitch in one paragraph
The PI Events App is a free iOS and Android app that helps Deaf and hard of hearing audiences find every confirmed PI-delivered BSL and ISL interpreted live event in the UK and Ireland, request access at events that do not yet have it, and use a set of communication tools on the day - from a food and drink order builder to live speech-to-text. Every event in the app is staffed by NRCPD-registered interpreters - many of them PI Academy graduates - so audiences know the quality bar before they book. It is built by Performance Interpreting, the company that already delivers BSL at over 600 live events a year for clients including Arsenal, Wembley Stadium, Live Nation and the BBC. The app is BSL-first by design: every screen has a signed video, and the onboarding flow lets users choose their preferred language before any English appears.
At a glance
- Product
- PI Events App
- Audience
- Deaf and hard of hearing audiences in the UK and Ireland
- Cost
- Free for end users on iOS and Android
- Coverage
- Confirmed BSL and ISL interpreted events nationwide
- Built by
- Performance Interpreting - the company already delivering BSL at 600+ live events a year
- Languages
- British Sign Language (BSL) and Irish Sign Language (ISL)
- Notable feature
- BSL-first onboarding - signed video walkthroughs on every screen
- Founder
- Marie Pascall, born with unilateral deafness, NRCPD-registered
Why the app exists
Performance Interpreting was founded by Marie Pascall, who was born with unilateral deafness. For over a decade PI has been the company organisers call when they want BSL access done properly - across the Live Nation and Festival Republic portfolios, at Royal events and state ceremonies, and through the partnership with Wembley Stadium that made BSL interpreting the default at every concert at the national stadium.
Through all of that, one problem kept surfacing on the audience side: Deaf attendees could not find out which events had access in the first place. Information sat scattered across organiser sites, ticketing platforms and accessibility teams. The PI Events App pulls every confirmed interpreted event into one place, lets users request access where it is missing, and gives them practical tools to use on the day.
It is free, it is BSL-first, and it was peer-recommended at DeafExpo 2026 before any paid marketing went out - which is the test that mattered most.
Demo GIFs
Right-click any GIF to save. MP4 versions linked below each GIF for higher-quality embeds. All assets are press-cleared - use freely with attribution to Performance Interpreting.
Browse interpreted events
Every confirmed BSL and ISL event in the UK and Ireland in one place. Filter by date, location, type and language.
Smart search
Type-ahead search across events, venues and categories. Fuzzy matching catches typos and finds the event in seconds.
Request an interpreter
If an event has no interpreter booked, users submit a request directly through the app. PI then liaises with the organiser.
Know your rights
Plain-English guide to the Equality Act 2010, the DDA 1995 and the Irish Equal Status Acts. No legal jargon.
BSL & ISL videos
Every screen has a signed video walkthrough. The app is BSL-first by design, not an afterthought.
Order food and drink
Build an order with quantities and show it to bar staff as text. No more shouting over the music.
Push notifications
Get told when new interpreted events are added near you, or for the artists and venues you follow.
Ready-to-use quotes
Pre-approved quotes you can drop straight into a piece. For a fresh quote or interview, use the contact below.
“Performance Interpreting already delivers BSL at the biggest events in the country. The app solves a different problem - Deaf audiences could not find out which events had access in the first place. We built it because the gap was there and no one else was going to.”
“It is BSL-first, not BSL-bolt-on. Every screen has a signed video. The app speaks to its audience in their first language - the same standard we hold organisers to.”
“We did not market this app. It travelled by word of mouth at DeafExpo and through interpreters and audiences who picked it up at gigs. The community decided whether it was useful, and the answer was yes.”
“Following the landmark Little Mix case, BSL access at live events is a legal right under the Equality Act 2010. The Request an Interpreter feature exists so any audience member can use that right in three taps.”
Founder bio - Marie Pascall
Marie Pascall is the founder of Performance Interpreting, born with unilateral deafness. PI was inducted into Signature's Hall of Fame - the highest recognition in the BSL interpreting industry - and gave key evidence in the landmark Little Mix BSL case, which established BSL access at live events as a legal requirement under the Equality Act 2010.
Marie has been profiled previously in The Limping Chicken, including coverage of PI's first stadium tour with a Deaf performeron Ed Sheeran's Mathematics shows.
Asset downloads
Recommended
Full press kit (zip)
Logos, screenshots, all demo GIFs and MP4s, plain-text fact sheet. Around 10 MB.
Logos
PI brand pack
Landscape, square and reversed-out (white). PNG with transparency.
Individual logos: landscape · square · white (for dark backgrounds)
App screenshots
High-resolution PNGs, press-cleared.
About Performance Interpreting
Performance Interpreting is the UK and Ireland's leading provider of BSL and ISL access at live events. Founded by Marie Pascall and inducted into Signature's Hall of Fame, PI delivers over 600 events a year across festivals, arenas, stadiums and Royal occasions, for clients including Arsenal, The O2, Wembley Stadium, Royal Albert Hall, Live Nation, Festival Republic, BBC, UEFA and the NFL. Every PI interpreter is NRCPD-registered. The PI Events App is a free consumer app launched as the next step in the same mission: equal access for Deaf audiences at every live event.
Press contact
Interview, additional material, fact-check
For an interview with Marie Pascall, additional assets, fact-checking, or anything not covered here, use the contact form and select press as your enquiry type. We aim to respond same-day.
Existing PI coverage at performanceinterpreting.co.uk/press.
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